Classic | Opus
Two serving as one
Belk Stores Services Catalog
Belk’s is the largest privately held department store corporation in the United States. In the fierce retail market it is essential to be well marketed and well branded. Throughout its history Belk has been a leader in both. Classic Graphics is fortunate to assist Belk’s with providing print communication to its customers. The cologne brochure was part of Belk’s Father’s Day promotions. Belk’s photography of models and product is impeccable. Print must reflect the original photography as closely as possible. Through a talented color technician, expert press operator and a touch of UV coating the images motivated the consumer to take action. The booklet has proven to be an award winner at print competitions.
Challenge
The greatest challenge was taking the ordinary and making it extraordinary, drawing the customer’s eye directly to a gift that is suited for the World’s Greatest Dad.
Design
Belk Stores Services, print production managers coordinated photography, design, advertising and Classic Graphics to deliver a strong message to the consumer.