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Carolina Thread Trail Booklet
The Carolina Thread Trail is a 15 county regional network of trails and greenways for walking, biking, commuting and simply enjoying. It will create a legacy of conservation for more than two million people by linking communities and attractions across North and South Carolina.
Challenge
Every page of this brochure is green. It is printed on recycled papers and is FCS Certified. This brochure redefines the term recyclable in a new way. Each page is designed to be recycled, not just in the bin on the curb, but through secondary, enjoyable uses. The reader is asked to tear the brochure up and to put its pages to good use sharing the vision of the Carolina Thread Trail with others. Each page is perfed so that the wire-o binding can be recycled separately.
Mervil Paylor Design is all about design, creative thought and hard work. Every day they practice the craft of design, using original thinking and respectful collaboration to produce creative work that works within the greater aesthetic an in the marketplace. Mervil's design work has ranged from annual reports to brand identity programs to web development to product design to high-end marketing materials for clients.
Design