Classic | Opus
Two serving as one
Seven Falls Self Promo
This real estate booklet was made up of three different types of pages: glossy general informational pages that filled the booklet; smaller uncoated pages providing specifications; and semi-transparent pages adding overlays to the main images. The book also included slots and pockets for updated site maps, business cards and entertainment information about surrounding community.
Challenge
Seven Falls wanted the catalogue to directly portray the rugged beauty of the land. To accomplish the earthy feel that Seven Falls desired, Classic Graphics used uncoated stock, rustic fabric and coarse grained envelope stock. The ink specifications corresponded to the general theme to give the whole piece continuity. The final touch was wire-o binding that was tipped into a case bound cover.
Design
Fuel Creative is a real estate marketing agency, headquartered in Greenville, SC. Their relationship with Classic Graphics has spanned more than 8 years. They depend on Classic Graphics and Opus Direct as a resource for quality printing, intricate hand-work and the most effective outcome for their customers.