With a few clicks a family can plan a trip of a lifetime, created especially for them. Classic|Opus makes this possible.

Austrian Air mailed invitations to families that contained a PURL address specific to the recipient. When the family went to their PURL, they found the rates from their home town to Austria. The landing page contained information about resorts, activities and entertainment in the area. The sites also included a dialog box asking the viewer to list their dislikes about flying. In response Austrian Air made sure to avoid those specific situations when the viewer chose to fly. This was unprecedented personal service in the airline industry.With a finely honed target audience, the PURLs were highly effective. From all pertinent information being populated for the family, the travel information presented was case-specific and they had direct input about their preferences in traveling. Since a person only had to type in an easy-to-remember website, the feedback process was very simple. In fulfilling their commitment to providing a unique and excellent experience for their customers, they could effortlessly ensure that the flight was enjoyable for each person who traveled with their airline.