This project is a pilot program which will introduce new healthcare benefits to Marriott employees. Marriott (corporate) spent considerable resources in developing a special website for employees-only to view this new expanded benefit.

The ‘pilot’ launch was with the 1,700 employees of the Marriott Marquis hotel located in New York. Classic|Opus produced a variable data direct mailer which will be mailed to the home addresses of the employees. There is a personalized and unique web address or PURL for the employee to login, be welcomed to the program and then be taken to the new Intranet site.Classic|Opus worked with Marriott Hotels’ management and a webmaster in NYC to make this a seamless transaction. This is a great example of the versatile use of variable data and our PURL production. The Indigo 4/C mailer, landing page (which is Flash) and the Intranet site are very slick in design.  Marriott has extended our server time which is a clear indication that they will promote this throughout their U.S. enterprise (roughly 40,000 employees).

Easy access to one’s benefits is a benefit. Classic|Opus takes advantage of the versatility of variable data.