Many elements come together for a call to action and a good chuckle. Classic|Opus produces a delightful promotion.

This project was a special Christmas promotion for Lowe’s Home Improvement. Designed to promote their corporate gift program, it was sent to a targeted audience of 2500. The greatest challenge for direct response marketing is to get the recipient to open the mail piece and to be moved by the content to take action. The idea with this project was to engage the recipient’s attention. The snowman can be dressed with magnetic clothing (tools and home improvement stuff).

The actual Snowman Tent Card Was printed, film laminated and mounted to paper steel. The paper steel provided a magnetic base. The clothes were printed on magnecote stock and intricately die-cut.